It is no secret that websites are one of, if not the most important, marketing tools for companies and organizations in this day and age.
But simply creating a website is not enough. What happens when your site no longer meets your needs?
This was the case for District Council 6 of the International Union of Painters & Allied Trades (IUPAT), an affiliation of 21 local unions throughout Ohio and central Kentucky. IUPAT DC-6 had a website that was chock-full of information but offered no real benefit to the organization, its members, or its visitors. The site was difficult to navigate and in definite need of a fresh, new look and function to become more accessible via smartphones and tablets.
This is where LaborTools powered by BMA Media Group stepped in.
Besides giving the website a much-needed makeover on the design front, LaborTools reorganized and updated the wealth of information DC-6 offered on its former site to address three targeted audiences: member communication, recruitment, and public relations.
A regularly updated blog and calendar featured on the recently-launched site helps keep all DC-6 members scattered across two states up-to-date on the organization's latest news, projects, and events. Each local union now has its own individual page on the organization's site for Business Managers to use as a communication tool with members as they deem appropriate.
Individuals thinking about starting a worthwhile career in the building and construction industry are now able to find all the information they need on the updated DC-6 site through pages focused on apprenticeship and training. There are also pages dedicated to inform anyone interested in exactly who DC-6 is, what they do and why their highly-skilled members set the standard across multiple trades.
See the new look of the IUPAT DC-6 website for yourself at iupat-dc6.org.
If your union or organization is looking to create a website from scratch or update an existing site, contact the professionals at LaborTools. We can help take your online brochure into a full-scale marketing platform fit for the 21st century.
LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.
BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.
