LABORTOOLS INDUSTRY NEWS

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

It was in the spring of 2013 when the team at LaborTools, powered by BMA Media Group, began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen.

BMA Media Group transformed the home of the champion Baltimore Ravens – M&T Bank Stadium in downtown Baltimore – into a gala celebration location as it planned and produced a completely turn-key event for the 50th Anniversary of the International Brotherhood of Electrical Workers (IBEW) Local 24 of Baltimore on March 24, 2012.

LaborTools recently traveled to the west coast to produce a completely turn-key event commemorating the 100th anniversary of the International Brotherhood of Electrical Workers (IBEW) Local 332 of San Jose, California.

Following the overwhelming success of last year’s program collaboration, the Lakeland Foundation contracted LaborTools to produce their signature “IMAGINE” event on September 21. From planning and event decor to audio and video production, LaborTools had a hand in every stage of the process that led the "Roaring 20s Speakeasy" themed night to be a great success and help raise funds for Lakeland Community College.