LABORTOOLS INDUSTRY NEWS

The International Brotherhood of Electrical Workers Local 82 of Dayton, Ohio recently celebrated its 100th Anniversary and to ensure the celebration was something the members, retirees and honored guests would never forget, LaborTools was called in to plan the entire event. LaborTools handled all aspects of the event including staging, audio and video, as well as entertainment, location selection and commemorative gifts. All attendees and union members will also receive a commemorative DVD and book chronicling Local 82’s unique history. There were roughly 1,000 attendees in attendance at the 100th anniversary. 

A Toledo Blade article shed light on a growing problem facing carpenters and other building trade unions in Northwest Ohio.

Great Work Great Life is dedicated to promoting the Northwest Ohio region and providing valuable information about upcoming projects to traveling union members of the skilled construction trades. LaborTools powered by BMA Media Group and The Toledo Northwest Ohio Building Trades are coordinating this massive recruitment initiative.

When the International Brotherhood of Electrical Workers Local 540 (Canton, OH) decided to celebrate its 100^th anniversary, they knew it had to be a celebration worthy of the longstanding history and accomplishments.  That is why IBEW Local 540 decided to work with LaborTools - to create a one-of-a-kind, top-tier event complete with entertainment, food, drinks and camaraderie.

It was two times the celebration on Saturday, May 16, as LaborTools powered by BMA Media Group celebrated our 20^th union celebratory event nationwide with the 125^th Anniversary of Toledo’s UA Local 50.

Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be). 

But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY. 

LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network. 

LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300. 

While we love being able to explore new places and produce events across the country, there is always something special about being able to celebrate an organization in our own backyard.

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

Publishing a newspaper comes with unique challenges and pressure to put out the perfect product, especially when you are talking about taking on a 123-year-old institution like The Cleveland Citizen. Trust us.