LABORTOOLS INDUSTRY NEWS

Member communication is vital for labor unions to keep members up-to-date and invested in everything your union is doing, whether it's on a quarterly, monthly or weekly basis. 

It’s great when we are able to execute a public relations campaign for a client and then able to quickly witness the positive results we had hoped to achieve.

The positive media coverage we have helped the United Association of Plumbers, Steamfitters and Service Mechanics Local 50 generate has been quite rewarding.

Publishing a newspaper comes with unique challenges and pressure to put out the perfect product, especially when you are talking about taking on a 123-year-old institution like The Cleveland Citizen. Trust us.

It is no secret that websites are one of, if not the most important, marketing tools for companies and organizations in this day and age.

But simply creating a website is not enough. What happens when your site no longer meets your needs?

Residents of Erie, Pennsylvania may have thought the Fourth of July came early this year as fireworks lit up the night sky above the Bayfront Marina this past Saturday.

But the nearly 800 guests gathered at the Bayfront Convention Center that evening were well aware of the cause for celebration: the 100th Anniversary of the International Brotherhood of Electrical Workers Local Union 712 (Beaver, PA), an event that LaborTools powered by BMA Media Group planned and produced from start to finish.

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time.