LABORTOOLS INDUSTRY NEWS

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

BMA Media Group Union Special Events Team worked with Bricklayers and Allied Craftworkers Local 5 of Cleveland to celebrate their 150th anniversary, making them one of the oldest Bricklayers Unions in the country.

The event was held on March 29, 2019 and attended by over 300 guests at the iconic and historic Powerhouse Entertainment Complex located on the West Bank of the Flats in Cleveland.

The perfect venue for a Union event

The Cleveland Powerhouse Entertainment Complex provided a unique, but fitting venue for the 150th Anniversary Celebration of BAC Local 5. Built in 1882, The Viaduct Power House was the first power plant dedicated to providing electricity to street cars in Cleveland. In the 1980s, Bricklayers and Allied Craftworkers Local 5, along with many other Cleveland building trades locals, were instrumental in restructuring the power plant into an entertainment complex, with the most recent addition being the Greater Cleveland Aquarium. The decor in the aquarium incorporates exposed brick walls, steel girders, smokestacks and coal tunnels honoring the Power House’s industrial past.

When it comes to milestone union events, sometimes union members or event organizers forget some of the finer details. While the dinner menu, venue and entertainment all make the biggest impression of the evening, another small detail can help make your event memorable for years to come - an event branded gift for members to take home.

You’ve seen them. The individuals who collect all the free promotional items they can when they attend a conference or event.

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.

Recruiting new members is a difficult task on all levels - from an International down to the Local level.

When the York Electricians JATC decided their website needed an update, they reached out to LaborTools powered by BMA Media Group to help redesign their website.

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

We know that as an organizer, business manager, training director, etc. you are constantly answering your phone and adding tasks to your “to do” list.

If you have a website, you can save some time by encouraging your visitors to reach out to you with questions online. This is where contact forms come in!