LABORTOOLS INDUSTRY NEWS

It was two times the celebration on Saturday, May 16, as LaborTools powered by BMA Media Group celebrated our 20^th union celebratory event nationwide with the 125^th Anniversary of Toledo’s UA Local 50.

With over twenty celebratory event productions for local unions across America under our belt, there are no signs of slowing down for the events team of LaborTools powered by BMA Media Group.

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be). 

But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY. 

LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network. 

LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300. 

While we love being able to explore new places and produce events across the country, there is always something special about being able to celebrate an organization in our own backyard.

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

First impressions can often times make or break how someone perceives an organization. In less than 15 seconds, the chance to influence someone may disappear because of an outdated image or theme.

The U.S. Department of Labor recently announced that the insulation industry would see a projected 38 percent growth in overall employment from 2012 to 2022 - much faster than the average for any other occupation. An initial reaction of excitement may have shifted rapidly for those in the industry when the realization hit that they would need to start increasing the size of their workforce...fast!

It’s great when we are able to execute a public relations campaign for a client and then able to quickly witness the positive results we had hoped to achieve.

The positive media coverage we have helped the United Association of Plumbers, Steamfitters and Service Mechanics Local 50 generate has been quite rewarding.

Publishing a newspaper comes with unique challenges and pressure to put out the perfect product, especially when you are talking about taking on a 123-year-old institution like The Cleveland Citizen. Trust us.