LABORTOOLS INDUSTRY NEWS

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

More than 1,700 guests and proud members of IBEW Local 613 came together to celebrate the bonds of brotherhood forged over the past 100 years during an exciting anniversary celebration on Oct. 12.

When you’re in a time of crisis, communication can suffer, fade out or simply become unclear. A well developed and regularly updated crisis communication plan can ensure that your organization can respond properly.

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

BMA Media Group Union Special Events Team worked with Bricklayers and Allied Craftworkers Local 5 of Cleveland to celebrate their 150th anniversary, making them one of the oldest Bricklayers Unions in the country.

The event was held on March 29, 2019 and attended by over 300 guests at the iconic and historic Powerhouse Entertainment Complex located on the West Bank of the Flats in Cleveland.

The perfect venue for a Union event

The Cleveland Powerhouse Entertainment Complex provided a unique, but fitting venue for the 150th Anniversary Celebration of BAC Local 5. Built in 1882, The Viaduct Power House was the first power plant dedicated to providing electricity to street cars in Cleveland. In the 1980s, Bricklayers and Allied Craftworkers Local 5, along with many other Cleveland building trades locals, were instrumental in restructuring the power plant into an entertainment complex, with the most recent addition being the Greater Cleveland Aquarium. The decor in the aquarium incorporates exposed brick walls, steel girders, smokestacks and coal tunnels honoring the Power House’s industrial past.

When it comes to milestone union events, sometimes union members or event organizers forget some of the finer details. While the dinner menu, venue and entertainment all make the biggest impression of the evening, another small detail can help make your event memorable for years to come - an event branded gift for members to take home.

You’ve seen them. The individuals who collect all the free promotional items they can when they attend a conference or event.

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.