LABORTOOLS INDUSTRY NEWS

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

LaborTools, powered by BMA Media Group, had the privilege of filming the Honor Flight Program as IBEW Local 104 sponsored a flight. IBEW Local 104 is based in New England.

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

United Association (UA) Local 669 Sprinkler Fitter Joint Apprentice Training Committee (JATC) is dedicated to the education and training of its members.

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.