August 29, 2014

LaborTools marks milestone anniversary event with UA Local Union

Formed in 1890, Local 50 of the The United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry has been around longer than eight states, so it is LaborTools' honor to help such a longstanding institution celebrate their 125th anniversary.

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August 25, 2014

BMA PROVIDES TIME-SENSITIVE MEMBER COMMUNICATION at IUPAT Convention

Member communication is vital for labor unions to keep members up-to-date and invested in everything your union is doing, whether it's on a quarterly, monthly or weekly basis. 

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July 31, 2014

UA Local gets Media Exposure Following BMA Public Relations Campaign

It’s great when we are able to execute a public relations campaign for a client and then able to quickly witness the positive results we had hoped to achieve.

The positive media coverage we have helped the United Association of Plumbers, Steamfitters and Service Mechanics Local 50 generate has been quite rewarding.

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June 30, 2014

The Labor Citizen, Union construction newspaper, at the One-Year Mark

Publishing a newspaper comes with unique challenges and pressure to put out the perfect product, especially when you are talking about taking on a 123-year-old institution like The Cleveland Citizen. Trust us.

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June 12, 2014

New IUPAT DC-6 website gives modern look and feel to Ohio Unions

It is no secret that websites are one of, if not the most important, marketing tools for companies and organizations in this day and age.

But simply creating a website is not enough. What happens when your site no longer meets your needs?

 

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June 1, 2014

3 Easy Tips to Follow on Twitter

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.