LABORTOOLS INDUSTRY NEWS

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

LaborTools, powered by BMA Media Group, had the privilege of filming the Honor Flight Program as IBEW Local 104 sponsored a flight. IBEW Local 104 is based in New England.

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

United Association (UA) Local 669 Sprinkler Fitter Joint Apprentice Training Committee (JATC) is dedicated to the education and training of its members.