LABORTOOLS INDUSTRY NEWS

First impressions can often times make or break how someone perceives an organization. In less than 15 seconds, the chance to influence someone may disappear because of an outdated image or theme.

The U.S. Department of Labor recently announced that the insulation industry would see a projected 38 percent growth in overall employment from 2012 to 2022 - much faster than the average for any other occupation. An initial reaction of excitement may have shifted rapidly for those in the industry when the realization hit that they would need to start increasing the size of their workforce...fast!

It’s great when we are able to execute a public relations campaign for a client and then able to quickly witness the positive results we had hoped to achieve.

The positive media coverage we have helped the United Association of Plumbers, Steamfitters and Service Mechanics Local 50 generate has been quite rewarding.

It is no secret that websites are one of, if not the most important, marketing tools for companies and organizations in this day and age.

But simply creating a website is not enough. What happens when your site no longer meets your needs?

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time.