LABORTOOLS INDUSTRY NEWS

While we love being able to explore new places and produce events across the country, there is always something special about being able to celebrate an organization in our own backyard.

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

First impressions can often times make or break how someone perceives an organization. In less than 15 seconds, the chance to influence someone may disappear because of an outdated image or theme.

Formed in 1890, Local 50 of the The United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry has been around longer than eight states, so it is LaborTools' honor to help such a longstanding institution celebrate their 125th anniversary.

Member communication is vital for labor unions to keep members up-to-date and invested in everything your union is doing, whether it's on a quarterly, monthly or weekly basis. 

Publishing a newspaper comes with unique challenges and pressure to put out the perfect product, especially when you are talking about taking on a 123-year-old institution like The Cleveland Citizen. Trust us.

It is no secret that websites are one of, if not the most important, marketing tools for companies and organizations in this day and age.

But simply creating a website is not enough. What happens when your site no longer meets your needs?

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time.