LABORTOOLS INDUSTRY NEWS

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

In 1891, Henry Miller, along with 9 delegates, formed the International Brotherhood of Electrical Workers (IBEW), then known as the National Brotherhood of Electrical Workers. In 2016, LaborTools powered by BMA Media Group helped to celebrate the 125^th anniversary of the IBEW and Miller in St. Louis, Missouri.

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

BMA Media Group is, once again, an award-winning multimedia firm.  The company, and AGS Custom Graphics, won the Gold Award from Printing Industries of Ohio and Northern Kentucky for the Cleveland Building and Construction Trades Council “Super-Brochure We Built This City.”