LABORTOOLS INDUSTRY NEWS

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

Do you have a smartphone, but you’re lacking the video-taking skills to produce a sufficient video? Our video crew, who are members of the IBEW, came up with some helpful tips to ensure that you can create quality video on your phone during a time-sensitive situation.

LaborTools, powered by BMA Media Group, has a well-earned reputation of producing high-quality videos for our building trades clients.

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

When value engineering is brought up in the presence of those affiliated with the mechanical insulation trade, it is often met with derision, and is understood mainly as a cost cutting procedure. While Value Engineering (VE) is often used as a cost cutting mechanism when budgets get tight on building projects, it was not designed with this as its primary function.

It is for this reason, and other, the International Association of Heat and Frost Insulators and Local Insulators Unions have partnered with BMA Media Group to help promote the benefits of mechanical insulation. 

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.