LABORTOOLS INDUSTRY NEWS

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

LaborTools powered by BMA Media Group continues to strengthen its relationship with the United Association’s International Training Fund, embarking on its third comprehensive apprenticeship recruitment project.

A Toledo Blade article shed light on a growing problem facing carpenters and other building trade unions in Northwest Ohio.

When the International Brotherhood of Electrical Workers Local 540 (Canton, OH) decided to celebrate its 100^th anniversary, they knew it had to be a celebration worthy of the longstanding history and accomplishments.  That is why IBEW Local 540 decided to work with LaborTools - to create a one-of-a-kind, top-tier event complete with entertainment, food, drinks and camaraderie.

Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be). 

But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY. 

LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network. 

LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300. 

While we love being able to explore new places and produce events across the country, there is always something special about being able to celebrate an organization in our own backyard.

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

The U.S. Department of Labor recently announced that the insulation industry would see a projected 38 percent growth in overall employment from 2012 to 2022 - much faster than the average for any other occupation. An initial reaction of excitement may have shifted rapidly for those in the industry when the realization hit that they would need to start increasing the size of their workforce...fast!

Formed in 1890, Local 50 of the The United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry has been around longer than eight states, so it is LaborTools' honor to help such a longstanding institution celebrate their 125th anniversary.

Member communication is vital for labor unions to keep members up-to-date and invested in everything your union is doing, whether it's on a quarterly, monthly or weekly basis.